(forget the fact that Chicago already uses the name) Bryant High School in Tuscaloosa tried to use Bears and the Bryant family would not allow it. Plus it doesn't have a ring to it. As for the aafl, if it ever takes off they are going to have to do a better job with logos, names, etc., if they want to be successful in the marketing side of it. I would be ok with no mascot, but the logos they are using look like a cheap shirt you find at a gas station souvenir shop at the beach.