I went by this afternoon. I don't keep a lot of prices in my head, but I do know what 2 liter Cokes go for. At Publix they were $1.79, which is outrageous; but they were also selling them buy 2, get 1 free which puts them at lower than Wal-Mart.
It's nice to have a real grocery store in the area.
I don't know if the Wal-Mart crowd will move over, the aisles are too narrow to stop and yak with each other for an hour.