Has anyone advised the CEOs of all those companies that they are the victims of bullying? Have any of them complained that they were bullied? Answer on both counts--NO! Their action in pulling their sponsorships reflects the opposite of bullying as a causal factor. When they arranged to advertise on Carlson's show, they surely knew that the great majority of its viewers are conservatives. And they surely know that by pulling their ads, they are irritating a great many of those same conservatives, who will in turn reject their products and services instead of purchasing them--the very opposite of what their advertising was intended to do.
CONCLUSION: The "boycotters" acted with integrity and courage in taking principled action contrary to their economic interests.