You know hoob, the way i look at it, I wouldn't want to do business with the man, and I'll bet not many, if any, more gay couples will ask him. There are way to many places that would take their business and treat them like humans, they just had the bad luck of walking into his shop. I don't believe anyone will try to force him to bake for them or set out to ruin him either. I think this was to show him you can't discriminate and get away with it, that there consequences for breaking the law. So, from now on, if it takes paying a fine here or there, I'm sure he's willing to pay it to get to keep discriminating against people. It's funny to see this type 'take a stand'. He's been in business for over 40 years, and there's no telling how many gay people, not to mention really unsavory or evil people, who have bought his cakes. I wonder if he frets about that too, him being so holy and all.