Hi Mandomama,
About fifteen years ago, I was at the Comdex Computer Conference in Las Vegas. At that convention, a sharp marketeer gave a talk and in it he used a new phrase, "We have developed a new paradigm in computer technology!"
Immediately after that, every single marketeer in the industry had a new "paradigm" of this or that. It got to the point that I would rather eat shoe leather than hear about a new "paradigm." Nothing creates growth like a new cliche in marketing.
I wonder if Neal was at that computer conference? He certainly has a few "paradigms."
Sorry, Neal, it is just that cliches drive me crazy.
God bless, have a wonderful, blessed day,
Bill