Before you say "I don't eat rice" take a second and think about that statement. You don't eat rice with your burritos at Taco Bell or Casa? You don't eat cereal (Rice Crispies, perhaps)? You don't have a box of Uncle Bens or Zataran's in the cupboard? Go check your cupboards and look at the ingredients in your crakcers, frozen dinners, soups, baby food, and even candy. What is the crunchy stuff in a 100 Grand Bar, Nestlé Crunch, and Krackel? It is rice. Do you have pets? Look and see what the main ingredients are in dog and cat food. Rice is right on up there.
You may not buy basmati rice or jasmine rice on a regular basis, but you do buy rice in some form or fashion more than you think.