I'm really happy for Billy Reid. I'm glad that he is a success nationally and internationally. I admire and congratulate him on promoting our area. I'm pleased that he has located a store downtown, and that he has contributed to the renovation of downtown. I wish him nothing but continued success in all that he does.
That being said, I don't get his clothes. Whenever I'm downtown with one of my daughters, we pop in and have a look around. Until earlier this week, I've never seen anything that is that astounding, or even different.
This week I saw a shirt and a jacket that I thought might look good on me, though neither was anything special. The quality of the shirt was good, and the cloth was nice. The overall look was good. Same with the jacket. Nothing special about any of it, at least in my mind. So I check out the price of the shirt. I think it was this shirt - I'll let you see the price for yourself: Link
Here is a similar shirt (cloth, cloth weight, and construction from what I can tell) from Orvis, which I own. Link It's not anything particularly special, but the quality is excellent, the fit is great, it is very comfortable, and unlike Billy's shirt, I can throw this one in the drier. I own a lot of shirts from Orvis. It takes me about ten years to wear one out. The only difference between the two shirts - besides the pattern and color - that I can tell is that one was sewn in Italy, and the other in the USA.
So, what's the deal? Who would pay over twice the amount to have an Italian sew his shirt versus a shirt manufactured in the USA? What is it about Billy Reid's clothing that commands such a premium price?
I'm honestly curious.