quote:Originally posted by T S C:
KS - you should check out the Slate article I mentioned above, I think the first link. They talk about the McDonald's Fillet-O-Fish ads! They say the opposite though, that the sandwiches look nasty and greasy and not yummy at all!
I don't recall where I heard it, but stop and think about it: we eat fish that are shaped like crackers, and crackers that are shaped like fish. Is it any wonder we're confused?